The cruise meeting point in Asia

Harness the Attention of Asia's Cruise Decision-Makers

16–19 November 2026

Kuala Lumpur & Penang. Malaysia

This 16–19 November, Seatrade Cruise Asia moves to Kuala Lumpur & Penang, Malaysia. Ports, destinations and service providers from across the region will showcase their latest facilities and products to a cast of cruise line executives eager to network, learn about the changing regional landscape, and source new itineraries and solutions.

Explore tabletop and sponsor packages

Right people, right place, right time

Take advantage of a captive audience of the region's pre-eminent cruise decision-makers — gathered for just one week and primed to consider new itineraries, service providers and solutions.

Real cruise growth potential

Malaysia — The Region's Most Watched Cruise Market

Infrastructure investment, capacity expansion and a redeployment surge are converging on the Asia-Pacific. The numbers tell the story.

170

International cruise ship calls expected in Penang in 2026

International cruise terminals active, with Penang infrastructure updates slated in 2026

879

Islands to discover across Malaysia

12k

Simultaneous passenger capacity at Penang's Swettenham Pier after expansions

Asia is the world's third largest cruise source market

25%+

Of Seatrade Cruise Asia attendees are cruise line executives

89%

Asia-Pacific cruise capacity surge — redeployments continue into 2026

Our community

Cruise Lines Committed to Cruising in Asia

The brands actively deploying — and expanding — in the Asia-Pacific. You'll find their itinerary planners, sourcing leads and operations decision-makers at the conference in Kuala Lumpur & Penang. Malaysia.

Who exhibits

The Companies Shaping Cruise in Asia

— Ports & Destinations
— IT Systems / Telecoms
— Ship Agents
— Bunkering
— Cruise Associations
— Shore Excursions
— Ground Handlers

In good company

Confirmed for 2026:

Bookings are coming in fast — many more exhibitors will be announced soon.

+ Many more to be announced soon

Previous Participants Include:

Standard Tabletop

Tabletops are an affordable, low-effort way to make a big impact amongst a captive audience of Asia's cruise decision-makers. Perfect for those looking to boost brand profile, penetrate this unique and growing market, and gain access to the week's networking events and conference while establishing your own base of operations to draw in leads.

Deliverables

Display space to showcase your business during all conference breaks, including display table (6' × 2') and two chairs
Printed pop-up banner for display area (client to provide artwork)
One full page advert or advertorial in Seatrade Cruise Review Magazine: Special Asia Edition, with printed distribution at the event and digital distribution post-event to Seatrade Cruise's exclusive database (9.5k average distribution; 2.5k are C-Suite / Director level)

Networking Access

Two (2) conference delegate passes
20% off any additional conference passes
Invitation to the exclusive Networking Breakfast (attended by speakers and cruise line executives)
Access to all networking events

Standard Brand Recognition Bundle

Event website
Mobile app
Onsite signage
Opening keynote "Thank you" slide

Early bird rate

$6,000

+ 6% VAT

Deadline: 28 Aug 2026

Standard rate

$6,500

+ 6% VAT

After early bird deadline

Reserve Standard Tabletop

Premium Tabletop

Positioned as close as possible to the conference, Premium Tabletops ensure you have the first and best opportunity to showcase your brand to Asia's cruise decision-makers. Take advantage of our broadest level of conference access possible to make connections during sessions and follow up with leads during breaks at your table.

Deliverables

Priority placement within exhibition space in a high-traffic area
Display space to showcase your business during all conference breaks, including display table (6' × 2') and two chairs
Printed pop-up banner for display area (client to provide artwork)
One full page advert or advertorial in Seatrade Cruise Review Magazine: Special Asia Edition, with printed distribution at the event and digital distribution post-event to Seatrade Cruise's exclusive database (9.5k average distribution; 2.5k are C-Suite / Director level)

Networking Access

Three (3) conference delegate passes
20% off any additional conference passes
Invitation to the exclusive Networking Breakfast (attended by speakers and cruise line executives)
Access to all networking events

Premium Brand Recognition Bundle

Priority placement of your logo on the event website, mobile app, onsite signage and opening keynote "Thank you" slide
One (1) Seatrade Cruise social media post on LinkedIn to our 35.4k+ followers
One (1) Seatrade Cruise News e-newsletter feature pre-event (50 words, 1 logo) to our 10.8k email subscribers

Early bird rate

$7,000

+ 6% VAT

Deadline: 28 Aug 2026

Standard rate

$7,500

+ 6% VAT

After early bird deadline

Reserve Premium Tabletop

Get the full picture

More Tabletop Examples

A closer look at the range of destination, port, and service-provider tabletop presentations that help exhibitors stand out during the week.

Philippines tabletop display at Seatrade Cruise Asia

Okinawa tabletop speaking with attendees at Seatrade Cruise Asia

Port of Busan tabletop display at Seatrade Cruise Asia

Mercy Ships tabletop display at Seatrade Cruise Asia

Kumamoto tabletop display at Seatrade Cruise Asia

Inchcape tabletop display at Seatrade Cruise Asia

Kumamoto tabletop meeting with an attendee

Ben Line Agencies tabletop in conversation with an attendee

Philippines tabletop display at Seatrade Cruise Asia

Sponsorship menu

Sponsorship Packages

Put your brand at the centre of the moments that matter most across the week — from registration and the mobile app to the keynote, conference sessions and networking. Every sponsorship includes the Premium Brand Recognition Bundle.

Premium Brand Recognition Bundle

Included with every sponsorship

Your logo on the event website
Your logo in the mobile app
Your logo on onsite signage
Your logo on the opening keynote "Thank you" slide
Access to the event matchmaking service — discover, request and manage meetings with registered attendees who opt in
One (1) Seatrade Cruise LinkedIn post (35.8k followers)
One (1) Seatrade Cruise News e-newsletter feature pre-event (50 words, 1 logo) to our 10.8k email subscribers

Panel of speakers on stage during the Seatrade Cruise Asia keynote

Conference

State of Asia's Cruise Industry Keynote

Opening the show, the Keynote is the highlight of the entire Seatrade Cruise Asia conference. Featuring spotlight interviews with the top executives from Asia's major cruise lines and the industry's most influential individuals, this is your opportunity to associate your brand with the region's most prominent conference session, boasting an audience of 400+ attendees.

Deliverables

Sponsor recognition (your logo) on the official conference agenda, event website, mobile app and keynote room screens
Sponsor recognition in selected keynote marketing communications
Sponsor recognition on the podium and screens throughout the keynote stage
Two-minute speech or video at the start of the session
Seat drop — place collateral or a promotional item on each attendee's seat (subject to Show Management approval)
Premium Brand Recognition Bundle
Four (4) conference delegate places

$12,000

+ 6% VAT

Enquire

Attendee collecting a lanyard at a sponsored registration desk

Event Access

Registration Partner

This high-profile, exclusive sponsorship ensures you are the very first thing every attendee sees each day. Capture the attention of attendees through eye-catching visuals, digital distribution points, and interactive engagement before, during and after the event.

Deliverables

Sponsor recognition (your logo) on all webpages of the registration process
Sponsor recognition in all registration confirmation emails
Sponsor recognition in all related marketing campaigns via email, social media, etc.
Sponsor recognition throughout the onsite experience
Two (2) 55-inch TV screens placed near the registration area playing your videos / imagery
Delegate bag insert (collateral or item subject to Show Management approval)
Premium Brand Recognition Bundle
Two (2) conference delegate places

$10,000

+ 6% VAT

Enquire

Personal Items

Badges & Lanyards

*Example from Seatrade Cruise Med

Place your company logo in constant view throughout Seatrade Cruise Asia. Worn by every attendee, badges and lanyards create high-frequency visibility among cruise line executives, delegates, exhibitors and stakeholders.

$10,000

+ 6% VAT

Enquire

Branded delegate bag from a Seatrade Cruise event

Personal Items

Delegate Bags

*Example from Seatrade Cruise Global

Be one of the most visible brands at Seatrade Cruise Asia. Distributed to all Conference pass holders, the official Show Bags are a premium touchpoint packed with valuable samples and information — making your brand part of every attendee's experience from day one.

$8,500

+ 6% VAT

Enquire

Networking

Networking Breakfast

Taking place on the morning of 17 November, the networking breakfast is your chance to get the attention of our most high-profile attendees, boasting the attendance of cruise lines and speakers.

$8,000

+ 6% VAT

Enquire

Event Access

Mobile App

*Example from Seatrade Cruise Global

Associate your brand with the event's #1 resource for navigating the venue and planning agendas, accumulating repeat daily views amongst our most active attendees.

$6,500

+ 6% VAT

Enquire

Conference

Conference Session

Featuring carefully curated topics presented by expert faculty, our conference sessions attract high-level cruise executives and influencers, ensuring a valuable, actively engaged audience throughout the session. Align your brand with trending content and a highly targeted audience primed to seek out new solutions.

$6,000

+ 6% VAT

Enquire

Branded gift items laid out at a Seatrade Cruise event

Personal Items

VIP Cruise Line Executive Gift

*Example from Seatrade Cruise Global

Drive booth traffic and year-round engagement by placing your promotional item directly into the hands of every Seatrade Cruise Asia power player. Executive Gifts showcase your latest products, services, and capabilities to cruise line buyers and decisionmakers.

$4,500

+ 6% VAT

Enquire

Custom opportunities

Looking for Another Way to Showcase Your Products and Services?

We're happy to develop custom sponsor opportunities to fit every budget and directly engage with your target audience. Get in touch with our sales team below.

Talk to our team

The destination

Discover Malaysia

A vibrant blend of cosmopolitan cities, UNESCO heritage quarters, tropical islands, and one of Asia's richest cultural tapestries — the perfect backdrop for the region's cruise community to gather.